Search Engine Optimization (SEO)
When your customers want to find you, they go to the search bar of their smartphone, laptop, or iPad or tablet . If what your customer want relates to your business, you want to show up first in the Search Results of Google, Yahoo, or Bing.
How can you make sure this happens?
The Mad Science Department specializes in SEO strategies that shape code and content to make sure the search engines find your site. For each page of your website, we use phrases, keywords and headers that will, over a reasonable period of time, bring you to the top of the results page.
How do we know what phrases and keywords to use?
We do queries and use analytics to make sure that your site contains the combinations of words and phrases your customers are using to find you. By constantly refining these phrases, our writers can make sure that your site stays on top of search results pages.
Paid Search – Pay Per Click (PPC)
Pay-Per-Click (PPC) or Paid Search Marketing is targeted marketing like nothing else. And, when managed well, paid search is a great value.
The Mad Science Department aggressively monitors your PPC campaigns to maximize your ROI (Return on Investment). There are no surprises, no unexpected costs.
Paid search allows you to:
- Increase and decrease your budget based on business goals during different times of the year.
- Promote specific sales and specials.
- Track performance.
What other kind of advertising allows you to pay only when your customer clicks through your website?
Combine well-managed PPC with a rewarding website and you will land customers that convert to the action you want.