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Sketching - The First Phase of UX Design

Sketching – The First Phase of UX Design

As legend has it, just as they were finishing up the final touches on “Toy Story”, Pixar co-founder John Lasseter had a lunch meeting with the movie’s writers and producers on summer afternoon and it dawned on them that they had no idea what they were going to do next. And that’s how “A Bug’s Life”,… Read More

The Case for a Vertical Web

The Case for a Vertical Web

The web is growing. Unfortunately, we’re not talking about the nearly 650 million active websites currently out there. we’re talking about the other kind of growing: not up, but out. That dreaded horizontal bar, the ire of any mobile device user. While we can scroll endlessly for days on a vertical website where new content presents… Read More

Is it UX or UI?

Is it UX or UI?

UX is not UI. Sure, the two sound the same, but it really is a case of mistaking the small piece of ice sticking out above the surface with the giant iceberg below it. UX is: Learning about the client’s business. Crafting user personas. Doing user interviews. Creating wireframes and mockups. Developing site maps. Content… Read More

WWMD? Designing Your Website For Mom

WWMD? Designing Your Website For Mom

Designers take a lot of heat from a lot of different people when designing a website. Sales wants them to focus on getting new customers, developers want them to make it easy to code, the marketing team wants them to pack in plenty of keywords to to up the SEO and the trendiest social media… Read More