Blog

WWMD? Designing Your Website For Mom

WWMD? Designing Your Website For Mom

Designers take a lot of heat from a lot of different people when designing a website. Sales wants them to focus on getting new customers, developers want them to make it easy to code, the marketing team wants them to pack in plenty of keywords to to up the SEO and the trendiest social media… Read More

The Feedback Loop

The Feedback Loop

Every great business has its fair share of critics. From Ford to Apple to your favorite deli down the street, there are those who simply despise this model car, that kind of operating system, or those kinds of sandwiches. Listening to these criticisms can only drive you mad – or worse – off your target.… Read More

Are You a Storyteller?

Are You a Storyteller?

Right now, as you are working, does your job involve telling a story? It just might, but if your job entails a nameplate and paper-pushing, you’re probably just kidding yourself. As Stefan Sagmeister, Partner at the famous NYC Ad Agency Sagmeister & Walsh tells it below, a lot of folks who call themselves ‘storytellers’ are just telling… Read More

How to Make a How-To Guide

How to Make a How-To Guide

No one ever really gets excited about the instructions manual. The booklet that came with your car is probably still wrapped in its cellophane wrapping somewhere in the bottom of your glove compartment. Likewise, instructions on how to use a feature – as we discussed last week – are often placed on the back burner… Read More