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Archives for January 2015

The Case for a Vertical Web

The Case for a Vertical Web

The web is growing. Unfortunately, we’re not talking about the nearly 650 million active websites currently out there. we’re talking about the other kind of growing: not up, but out. That dreaded horizontal bar, the ire of any mobile device user. While we can scroll endlessly for days on a vertical website where new content presents… Read More

How To Avoid Your Own Google Glass Failure

How To Avoid Your Own Google Glass Failure

With the Google Glass Explorer Program shutting down this week, it’s a good time to look into why the biggest company in the world has a failed product launch on its hands – and how you can avoid a similar fate. Lack of Developer Interest Google Glass took an “if you build it, they will… Read More

It's the UX, Stupid.

It’s the UX, Stupid.

With CES now over, it’s clear where the future of home automation lies: great UX. After nearly a decade of smartphone usage that has taken us from skeuomorphism to flat design and everywhere in between (remember the rage of “bubbly” interfaces?), consumers have finally placed their allegiance with simple setup, clear instructions, and great UX. Of… Read More

The Best (And Worst) Ways To Increase Your Prices

The Best (And Worst) Ways To Increase Your Prices

Pricing is hard. It’s hard to know what the best price point is for a product and it’s doubly-hard to set it for a service. How much should a hair cut cost before it’s too much? Before it’s too little (and the perceived value is lowered)? How should a new smart watch be priced so… Read More