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Archives for October 2014

A La Carte or Bundled Up? Determining Your Price Structures

A La Carte or Bundled Up? Determining Your Price Structures

The last few weeks have seen a bit of a shake-up in the bundled cable sector, with HBO first announcing it will release a stand-alone service without a cable subscription. Hot on the heels of that announcement was CBS announcing the release of their own app without a need to type in your cable account… Read More

Sell Your Customers Better Versions of Themselves

Sell Your Customers Better Versions of Themselves

Without reading a single word, what does your website say about you? Is the design clean, modern, and trustworthy? Does it reflect your brand? Does it look dated? If so, should it look dated to match your brand? Most of all, does your website make your customers want to be better versions of themselves? Because ultimately, what… Read More

Embrace Web Design Conventions

Embrace Web Design Conventions

There’s a reason your car has a center console with the audio and temperature controls. There’s a reason most ice cream scoopers work in basically the same way. There’s a reason every new smartphone is basically some version of a rectangular slate. There’s a reason website logos are found at the top left of a… Read More

It's Not Them, It's You

It’s Not Them, It’s You

“Because if you tasted some food that you didn’t think tasted right, you would assume that the food was wrong. But for some reason…if we struggle to use something, we assume that the problem resides with us.” This is Jony Ive talking about his struggles with understanding computers back in 1985 when he got out… Read More