Blog

Archives for April 2014

Three Ways to Wow Your Users With Your UI

Three Ways to Wow Your Users With Your UI

Your UI (User Interface) is much more than simply a pretty face on top of your HTML. The way you design it can make a profound difference between your website and a competitor’s utilitarian and snore-enducing interface. Here are three ways you can wow your users with your UI: Make Them Laugh MailChimp is the… Read More

Good UX 101 - To Error Is Human

Good UX 101 – To Error Is Human

We’ve all been there: we’re blissfully clicking along on a website when all of a sudden, we get an error message: “Site Server LDAP Service directory server”. Excuse me? What did I do wrong and how can I get back to my blissful web-surfing experience? Did they mean LAPD? Am I under arrest? Ah, the… Read More

Crisis Survival 101

Crisis Survival 101

“Umm guys – is the site down?” You know that feeling – that gut-wrenching anxiety that happens when you know that the mistake you’re seeing on your screen is being seen on your customers’ screens at the same time. But how you handle a crisis situation like a downed site says a lot about your… Read More

The Best Way To Follow-Up With An Interested Prospect

The Best Way To Follow-Up With An Interested Prospect

Last week, we talked about creating enticing forms to grab more customers. But once you gather the interested prospect, what now? What you do with a customer’s information – especially contact information like an address, phone number, or email address – says a lot about what kind of company or brand you are. To harken… Read More