Blog

Archives for March 2014

The Easiest Way To Make Users Mad

The Easiest Way To Make Users Mad

“Poor customer service,” is probably your answer to the headline’s implied question. But you’d be wrong. Sure, we’ve discussed poor customer service and how it can diminish your brand’s reputation, but when a customer has emailed, called, or chatted in, they’re already frustrated. So, what most likely got them irritated to begin with? A poorly… Read More

Color and Your Brand

Color and Your Brand

A few months ago, we discussed creating a design aesthetic by way of the movie Her. At the time, I wrote about creating a mood by borrowing from other artists. But what wasn’t discussed was the number one way to create that mood: the use of color. Color can create a sense of mood more… Read More

Spring Cleaning Your Website

Spring Cleaning Your Website

By now, most of the snow has melted and we’re just a few short weeks away from the official start of spring. Luckily this year, after the harsh winter we’ve all faced, the Spring Equinox is one day sooner – March 20th. With the new season comes a fresh sense of optimism, along with fresh… Read More

Three Rules to Govern Your Business (So Your Brand Can Thrive)

Three Rules to Govern Your Business (So Your Brand Can Thrive)

The last few weeks, we’ve been exploring the notion that you don’t actually own you brand (your customers do), and what that affect has on your company’s decision-making. We’ve already laid out the reason to have a quality product and why just being good won’t save your brand if you have horrendous customer service. But… Read More