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Archives for October 2013

Is Your Website Copy Effective? See If It Passes The Test.

Is Your Website Copy Effective? See If It Passes The Test.

5 Seconds. That’s how long you have to grab the attention of your website visitors before they decide to move on. When it comes to website copy, people have very different reading habits than when reading books, magazines, or newspapers. That’s why it’s just as important to write short and compelling copy as it is… Read More

Little Known Ways to Spruce Up Your About Us Page

Little Known Ways to Spruce Up Your About Us Page

We feel bad for the About Us page. It’s perhaps the most neglected and overlooked page on a website. Its design is basic and the content dull, only providing enough information to assure a visitor that the company is legitimate. Suffice to say, the About Us section is not the best looking page on a… Read More

The 5 Best Mapping Tools For Local Websites

The 5 Best Mapping Tools For Local Websites

For local businesses, a location map is a website must-have. It specifically illustrates to potential customers exactly where you are located. While driving directions are beneficial, maps give a more specific, pinpoint view. For instance, you can provide several different map views on your location page, with options ranging from street view to bird’s eye… Read More